Quality of Life Program

The Quality of Life Program endevours to improve the individual and families’ quality of life by creating the necessary environment to develop and support new liveable and lifestyle options. These options will bolster the participation of citizens, residents and visitors in cultural, entertainment, sports, tourism, and urban activities, and other related activities that nurture their quality of life. Such diverse options will definitely have their own economic and social impact through creating jobs, diversifying economic activity, and consequently boost Saudi cities' ranking amongst the World’s top liveable cities.

The Quality of Life Program was launched in 2018 to improve the quality of life of residents and visitors to the Kingdom by developing the necessary environment to create more vibrant options that enhance the participation and experience of citizens and residents.

The program was able to expand the horizons of many sectors that directly impact citizens, including: sports, culture and entertainment. It worked on diversifying entertainment opportunities, such as inaugurating the first cinema in the Kingdom and organizing many international events, such as the “Dakar Rally”. In addition, the program actively contributed to establishing a number of cultural museums and music festivals. The program has also invested in developing Saudi human capital in these sectors, launching several academies and programs, such as the Talent Development Program and the Mahd Sports Academy.

The program also focuses on developing the tourism sector in the Kingdom as well as contributing to strengthening the Kingdom’s position as a global tourist destination, achieving tangible accomplishments. This includes launching the tourist visa scheme and increasing the number of registered sites in the UNESCO World Heritage List in addition to localizing leadership professions in the hospitality sector. The program also establishes enabling mechanisms for the private sector and automating the licensing process to facilitate investors’ “ease-of-doing-business” and establishing development funds such as The Nomow Cultural Fund which is an example of said enablement.

In the next stage, the Quality of Life Program will continue its efforts in empowering the sectors of culture, heritage, sports, entertainment and tourism. The program will soon launch the Hobbies sector, as well as its regulations and club licensing, in addition to supporting its sustainability and success as an important lever in increasing quality of life. The municipal services sector is also one that the program has recently received great initiatives for in the areas of urban landscape beautification, city humanization, and city services enhancement. Such initiatives will help focus the efforts on all aspects of quality of life and secure high living standards for the Kingdom’s residents and visitors.

In a strong belief of the vital role the private sector plays, the program will also work on developing the necessary policies and regulations to facilitate private sector’s investments in the above sectors ensuring their continuous development and sustainability.