The Quality of Life Program aims to improve the individual and families’ quality of life by creating the necessary environment to develop and support new liveable and lifestyle options in Saudi Arabia. These options will bolster the participation of citizens, residents and visitors in cultural, entertainment, sports, tourism, and urban activities, and other related activities that nurture their quality of life. Such diverse options will have their own economic and social impact by creating jobs, diversifying economic activity, and consequently boosting Saudi cities' ranking amongst the World’s top liveable cities.
The Program was launched in 2018 to expand the horizons of many sectors that directly impact citizens, including sports, culture and entertainment. It worked on diversifying entertainment opportunities, such as inaugurating the first cinema in Saudi Arabia and organizing many international events, such as the “Dakar Rally.” In addition, the Program actively contributed to establishing a number of cultural museums and music festivals. The Program has also invested in developing the Kingdom's human capital in these sectors, launching several academies and programs, such as the Talent Development Program and the Mahd Sports Academy.
The Program also focuses on developing the tourism sector in the Kingdom as well as contributing to strengthening the Kingdom’s position as a global tourist destination, achieving tangible accomplishments. This includes launching the tourist visa scheme and increasing the number of registered sites on the UNESCO World Heritage List in addition to localizing leadership professions in the hospitality sector. The Program also establishes enabling mechanisms for the private sector and automates the licensing process to facilitate investment and establishing development funds such as The Nomow Cultural Fund.
In the next phase, the Program will continue its efforts in empowering the sectors of culture, heritage, sports, entertainment and tourism. The Program enables the hobbies sector by establishing regulations and club licensing, in addition to supporting its sustainability and success as an important lever in increasing quality of life. The municipal services sector is also one that the Program has recently received great initiatives in the areas of urban landscape beautification, city humanization, and city services enhancement. Such initiatives will help focus the efforts on all aspects of quality of life and secure high living standards for the Kingdom’s residents and visitors.
With a strong belief in the vital role the private sector plays, the Program will also work on developing the necessary policies and regulations to facilitate the private sector’s investments in the above sectors ensuring their continuous development and sustainability.
H.E. Mr. Ahmed bin Aqeel Al-Khateeb
H.E. Bader Alkadi
H.H. Princess Haifa Al Saud
H.E. Mr. Majed AlHogail
H.E. Mr. Turki bin Abdul Mohsen Al Sheikh
H.E. Eng. Ibrahim bin Muhammad AlSultan
H.E. Dr. Saad AlQasabi
H.E. Mr. Hamid Muhammad Fayez
H.E. Dr. Saad AlFahid
Mr. Firas Nazar Shuraif
Dr. Ibrahim bin Mahmoud Babelli
Dr. Hani bin Abdulaziz Joukhadar
Dr. Osama Fakiha
Dr. Fahd Al Aqran
Counselor Raed bin Abdullah bin Ahmed
Eng. Faisal Bafart
Mr. Khalid bin Abdullah AlBaker
Promoting sports activities in the community
Achieving excellence in several sports regionally and internationally
Boosting Saudi contribution to arts and culture
Developing and diversifying entertainment opportunities to meet the needs of the population
Improving the living conditions of expatriates
Developing the tourism sector
Preserving and introducing the Kingdom's Islamic, Arab and national heritage
Improving the urban landscape in Saudi cities
Upgrading the quality of services provided in Saudi cities
Enhancing community immunity against drugs
$265+ K was allocated to incubate local game developers and designers as part of the Game Founders Program, supporting 100 Saudi game developers and entrepreneurs to accelerate the commercial launch of their games.
Saudi Arabia ranked the 3rd happiest country in the Arab World in the 2022 World Happiness Report.
Launched the Unified Security Operations Center (911) in Riyadh and Mecca.
Saudi Arabia has organized over 3,800 entertainment events attended by 80+ million people.
The total number of the cultural properties in Saudi Arabia that have been inscribed on the UNESCO World Heritage List has reached to six locations.
Saudi Arabia welcomed 67 million visitors in 2021, a sure sign that tourism is poised to become a key driver of the Kingdom’s diversified economy.
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