The Quality of Life Program endevours to improve the individual and families’ quality of life by creating the necessary environment to develop and support new liveable and lifestyle options. These options will bolster the participation of citizens, residents and visitors in cultural, entertainment, sports, tourism, and urban activities, and other related activities that nurture their quality of life. Such diverse options will definitely have their own economic and social impact through creating jobs, diversifying economic activity, and consequently boost Saudi cities' ranking amongst the World’s top liveable cities.
The Quality of Life Program was launched in 2018 to improve the quality of life of residents and visitors to the Kingdom by developing the necessary environment to create more vibrant options that enhance the participation and experience of citizens and residents.
The program was able to expand the horizons of many sectors that directly impact citizens, including: sports, culture and entertainment. It worked on diversifying entertainment opportunities, such as inaugurating the first cinema in the Kingdom and organizing many international events, such as the “Dakar Rally”. In addition, the program actively contributed to establishing a number of cultural museums and music festivals. The program has also invested in developing Saudi human capital in these sectors, launching several academies and programs, such as the Talent Development Program and the Mahd Sports Academy.
The program also focuses on developing the tourism sector in the Kingdom as well as contributing to strengthening the Kingdom’s position as a global tourist destination, achieving tangible accomplishments. This includes launching the tourist visa scheme and increasing the number of registered sites in the UNESCO World Heritage List in addition to localizing leadership professions in the hospitality sector. The program also establishes enabling mechanisms for the private sector and automating the licensing process to facilitate investment and establishing development funds such as The Nomow Cultural Fund which is an example of said enablement.
In the next stage, the Quality of Life Program will continue its efforts in empowering the sectors of culture, heritage, sports, entertainment and tourism. The program enables the hobbies sector by establishing regulations and club licensing, in addition to supporting its sustainability and success as an important lever in increasing quality of life. The municipal services sector is also one that the program has recently received great initiatives for in the areas of urban landscape beautification, city humanization, and city services enhancement. Such initiatives will help focus the efforts on all aspects of quality of life and secure high living standards for the Kingdom’s residents and visitors.
In a strong belief of the vital role the private sector plays, the program will also work on developing the necessary policies and regulations to facilitate private sector’s investments in the above sectors ensuring their continuous development and sustainability.
H.E. Mr. Ahmed bin Aqeel Al-Khateeb
H.E. Bader Alkadi
Her Highness Princess Haifa Al Saud
H.E. Mr. Majed AlHogail
H.E. Mr. Turki bin Abdul Mohsen Al Sheikh
H.E. Eng. Ibrahim bin Muhammad AlSultan
H.E. Dr. Saad AlQasabi
H.E. Mr. Hamid Muhammad Fayez
H.E. Dr. Saad AlFahid
Mr. Firas Nazar Shuraif
Dr. Ibrahim bin Mahmoud Babelli
Dr. Hani bin Abdulaziz Joukhadar
Dr. Osama Fakiha
Dr. Fahd Al Aqran
Counselor Raed bin Abdullah bin Ahmed
Eng. Faisal Bafart
Mr. Khalid bin Abdullah AlBaker
Promoting sports activities in the community
Achieving excellence in several sports regionally and internationally
Boosting Saudi contribution to arts and culture
Developing and diversifying entertainment opportunities to meet the needs of the population
Improving the living conditions of expatriates
Developing the tourism sector
Preserving and introducing the Kingdom's Islamic, Arab and national heritage
Improving the urban landscape in Saudi cities
Upgrading the quality of services provided in Saudi cities
Enhancing community immunity against drugs
The average life expectancy in Saudi Arabia has increased from 74.8 to 75.6 years between 2016 and 2020 and the Kingdom is ranked as the 3rd happiest country in the Arab World in the 2022 World Happiness Report.
Launching Unified Security Operations Center (911) in Riyadh and Mecca.
Saudi Arabia has organized over 3,800 entertainment events attended by 80+ million people.
Launching programs to develop and localize human capital towards youth in line with the 2030 Vision in various sectors of quality of life.
Development of Infrastructure in a number of sectors to support the accelerated national development in the program’s sectors such as sports, culture, tourism, urban design, and heritage.
Launched the tourist visa and issued more than 440,000 visas by March 2020.
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